I’m a Creative Director and Designer from Aotearoa, New Zealand with 20+ years’ experience in brand building, design and art direction. I’ve worked across Auckland, Melbourne, and London, bringing a perspective that bridges agency and corporate worlds — and I still get a kick out of seeing a simple idea come to life.
I’m hands-on across the full creative process, from concept ideation through to design, art direction and production. Over the years I’ve worked across categories from FMCG, tourism, fashion and finance to transport and tech — always with a focus on simplifying the complex and creating meaningful, effective design.
Collaboration is at the heart of my approach. I love working with curious, innovative people and fostering a culture where teams can push themselves, deliver their best work, and have fun along the way. At the core, I love ideas, I love design, and I love creating work that connects with people.
If you’d like to know more about working together please get in touch.
Expertise
Brand Design
Brand Identity
Brand Guidelines
Campaigns
Design Systems
Art Direction
Naming
AI Image Creation
Website Design
Comms & Marketing Material
Retail & Point of Sale Design
Social Media Content Design
Content Writing
