Ai Art Direction / Image Generation

I specialise in crafting and developing bespoke campaign-level AI-generated imagery to create eye-catching, unique visuals. With expertise in refining AI prompts, I have greater control over the artistic direction, ensuring each project benefits from custom, high-quality images tailored to its specific needs.

Ai Art Direction --up of a blue eye with Chinoiserie floral patterns around it.

Ai Art Direction - Group shot depicting close-up of a woman with curly hair smiling, with three blurred people in the background, at a social gathering.

Ai Art Direction - Black and white photo of a young boy with untidy hair and a serious expression, looking over his shoulder next to a wooden post, with blurred shelves of boxes in the background.

Ai Art Direction - Group shot depicting a blonde woman smiling at the camera wearing a black fur coat, with three women blurred in the background, outdoors.

Ai Art Direction Fashion/Casino shot depicting a woman with red lipstick and gold earrings taking a selfie, with a man in sunglasses wearing a tuxedo and bow tie in the background, under bright lights at night.

Ai Art Direction- Pasifika, an elderly woman with gray hair and wrinkled skin leaning against a wooden surface, looking up with a peaceful expression.

Three men dressed in formal suits, smiling and standing in an indoor setting with blurred background and warm lighting.

Ai Art Direction- Fashion. Close-up of a woman with black hair and makeup looking out a window, with reflections and soft lighting.

Ai Art Direction - Black and white photo realism.

Ai Art Direction - Three people looking through a restaurant window with reflections of city lights; two men with beards and a woman with light skin, earrings, and makeup.

Ai Art Direction - Black and white photo realism. A young woman with freckles smiling while holding a tabby kitten outdoors.

Ai Art Direction - Women socialising at an outdoor evening dinner, with warm lights and blurred background.

Ai Art Direction - Black and white photo of a young woman with curly hair and intense stare, sitting in a bar or cafe with blurred background.

Ai Art Direction. Pasifika. Close-up of an elderly man with dark skin, gray hair, and a beard, looking directly at the camera with a serious expression.

Ai Art Direction - Fashion. Close-up portrait of a woman with short dark hair, light makeup, green eyes, and freckles, wearing a black top.

Ai Art Direction - Paskifika. Close-up of an elderly man's smiling face with gray hair, wearing a patterned shirt, sitting inside a vehicle.

Ai Art Direction - Close-up of a human eye with a blue and white floral Chinoiserie pattern reflected in the iris.

Side-by-side portraits of a woman with long dark hair, wearing traditional Pacific Islander attire. On the left, she is dressed in a blue and white dress with a beaded necklace, holding a carved wooden sphere, against a leafy green background. On the

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Ai Art Direction - Plate with toast, avocado slices, prosciutto, a fried egg on top, garnished with herbs, held by two hands against a pink background.

Ai Art Direction - Pets. Man wearing sunglasses and a patterned shirt riding a blue scooter with a dog on his shoulder against a blue sky.

Ai Art Direction. A Grey Lynn woman with brown hair and a black sweater sitting on gray stairs, holding a black and gray curly-coated dog, with greenery on the side.

Ai Art Direction. Pasifika. Close-up of an elderly man with gray hair and tanned, wrinkled skin, sitting in a car, looking out the window.

Ai Art Direction - Black and white photo of a smiling young boy with short, tousled hair, freckles, and a casual T-shirt, standing indoors with shelves in the background.

Ai Art Direction. A male doctor in a white coat with a stethoscope around his neck smiling while walking through a hospital, with female medical staff in blue scrubs in the background.

Common FAQs regarding Ai Images

They are custom-created visuals made using AI tools such as Midjourney and guided by your brief. Each image is crafted to suit your unique style, brand, or creative concept.
You provide a short brief with some inspiration (e.g. mood, subject, setting, style). I use Midjourney to generate a range of visuals. I’ll then refine and curate the best options for your needs.
Yes! If something’s not quite right, I can regenerate or refine an image to better suit your vision. We can discuss scope and revisions at the initial briefing.
Turnaround is typically 2–5 business days depending on the scope. Faster delivery may be available on request.
You’ll receive high-resolution JPG or PNG files. If you need a specific format or size, just let me know.
Send me a message with your brief or idea, and I’ll take it from there. Need help shaping your concept? I can guide that too.
Yes - I’m currently exploring the video capability in Midjourney.

Want to work together? Get in touch.

+64 21 360 010 | melmatthews1234@gmail.com