Ai Art Direction & Image generation

Ai Art-Direction & Image generation

I specialise in crafting and developing bespoke campaign-level Ai-generated images using Midjourney. With expertise in refining AI prompts, I have greater control over the artistic direction, ensuring each project benefits from custom, high-quality images tailored to its specific needs.

I’ve crafted bespoke images for a range of categories including food & beverage, pets, landscapes, portraits through to group scenes of two or more. The benefit of using Ai-generated images can mean a reduction of overall time & production costs.

I’m currently exploring Midjourney video - where animating these images now becomes possible.

More examples of my work can be found here.

ss_2023_a_candid_cinematic_wide_shot_of_a_fashionable_group_o_39eec2a8-42a8-41f0-925b-05da92f72d86_2.png

ss_2023_close_up_shot_of_a_surreal_dream_like_blue_eye_within_t_f30ab016-7033-4855-89b8-eb4a0d6a3dfd.jpg

ss_2023_httpss.mj.runq79gIAZNYJg_a_photograph_shot_directly_f_cd59bef1-6a78-4c84-9e10-540bd71cf657_3.png

ss_2023_an_avant_garde_close_up_shot_of_a_face_showing_the_ba_916a68ce-90a9-41e6-961d-2fb9c11d82f6_2.png

ss_2023_a_close_up_photograph_of_a_pretty_silver_spoon_with_a_d_11f162d1-a21c-49b8-b854-8301ced400f7.png

ss_2023_a_realistic_photograph_of_a_young_mum_from_grey_lynn_of_29863713-4eae-4b0a-a033-ce54c18d1984.png

ss_2023_a_candid_cinematic_wide_shot_of_a_fashionable_group_o_b7dc555d-3341-4124-b5c2-3d2288b60c73_2.png

ss_2023_An_editorial_image_super_minimanl_showing_8_hard_boile_8758bcfe-4d31-433b-acbd-96173ce7466b.png

ss_2023_a_realistic_photograph_of_an_active_winding_waikato_riv_55651bfb-eb8b-41a5-a79f-af5f8573f772.jpg

ss_2023_an_avant_garde_close_up_shot_of_a_womans_hand_holding_6b651228-e09c-402d-84bd-772c2a6c03a5_3.png

New Jacket_-258a-4758-a9ac-f0bf52e10256 copy.png

ss_2023_an_photograph_of_a_fried_egg_with_crumbled_feat_surrou_d22a296a-0c30-4b71-98df-2b3e9e66b43e.png

Common FAQs

They are custom-created visuals made using AI tools such as Midjourney and guided by your brief. Each image is crafted to suit your unique style, brand, or creative concept.
You provide a short brief with some inspiration (e.g. mood, subject, setting, style). I use Midjourney to generate a range of visuals. I’ll then refine and curate the best options for your needs.
Yes! If something’s not quite right, I can regenerate or refine an image to better suit your vision. We can discuss scope and revisions at the initial briefing.
Turnaround is typically 2–5 business days depending on the scope. Faster delivery may be available on request.
You’ll receive high-resolution JPG or PNG files. If you need a specific format or size, just let me know.
Send me a message with your brief or idea, and I’ll take it from there. Need help shaping your concept? I can guide that too.
Yes - I’m currently exploring the video capability in Midjourney.

Want to work together? Get in touch.

+64 21 360 010 | melmatthews1234@gmail.com

Ai Art Direction & Image generation