Waiheke Island Tourism
A unique positioning and brand identity crafted for the Waiheke Island Tourism group, developed during New Zealand’s first ever ‘lock down’ and launched shortly after. Kickstarting a bold marketing campaign - developed to help drive tourism back to the island once travel was allowed.
Creative solution included: Brand identity | Brand Guidelines | Website Design | Brochureware | Stationery | Signage | Social Templates | Livery
Campaign Creative Director: Andy Lish
Strategist: Kelly Addis
Design and Art Direction: Mel Matthews
"I’ve had the privilege of working with Mel for many years, first in agency life and now as an ongoing creative partner. She’s a sharp designer, a great problem solver, and always brings a level-headed, solutions-focused approach to every brief. She takes feedback like a pro, works efficiently, and makes the whole process enjoyable. Simply put, she’s one of the best!"
Kelly Addis
Founder Boiler Room Melbourne
