Prolife Foods
Mother Earth Social
For the Mother Earth social revamp, we took a bold, fresh approach, kicking off with a complete ‘Insta-reset’. Our goal was to infuse more vibrancy and diversity into the brand, reflecting the colourful, modern Kiwi family. By crafting eye-catching creative that kept the feed lively and engaging, we not only refreshed the look but also honed in on building stronger connections with the audience. The result? A dynamic social presence that amplifies reach and engagement while staying true to the Mother Earth values.
We went from #10 in the category (out of 13) to #1 across both Facebook and Instagram - all within just four months.
Wellbeing Bar launch
An interesting day-part media and creative strategy targeted people at the right time of day - whether they needed an energy, relaxation, or sleep boost from their Wellness Bar.
The core objective was to achieve high reach and frequency to drive awareness for a product that had been languishing on shelves.
With just $6,500 in media spend, we reached 739,000 people at an average frequency of x3.7 delivering a cost per thousand unique reach of $8.80, which is one-third of our agency-wide benchmark.
Plus, 211K interactions showed the creative was resonating strongly.
Donovans Social
Donovans already had a highly engaged community of chocolate lovers, which was crucial to keep in mind when we were tasked with taking key reach and engagement KPI's to the next level. So a review of the audience and historic performance data, plus a look at the grid to deliver a refreshed look was in order.
Achieving an exceptional 'Competitive Engagement Rate' growth and category dominance going from #6 in the category (out of 11) to #1 on both Facebook and Instagram - all within four months.
Seasonal Release campaign
Sometimes all you need is a little design sparkle and craft to get the result. The Seasonal release campaign was based around a ‘spot-the-chocolate-in-the-image’ competition that hit the spot – and was so successful in year one that it’s become a series:
Across the 2023 and 2024 campaigns, we drove a combined 84K engagements on seven key Christmas posts, creating a consistent, tactical presence for under $6K in media spend.
