Novotel
A full ‘insta re-set’ design and social strategy was developed for Novotel Auckland and from here the content calendar was framed up using conversational lead planning.
My designs gave them a refreshed look and feel for their social channels that not only fitted within their overarching international brand guidelines, but also gave Novotel Auckland its own unique character.
A bespoke ‘Buffet Breakfast’ campaign to drive traffic into the THIRTEEN50 Bistro and Bar at Novotel Auckland Airport was developed. After testing a couple of different offers - this was the clear winner. With a staggering 135 bookings in one month alone, this exceeded expectations. This demonstrated the powerful impact of a targeted and strategic social approach. It not only boosted reservation numbers, but also allowed the Novotel team to connect with valued customers in a more personalised and engaging manner.