Novotel
A refreshed look and feel for Novotel’s social channels that not only fitted within their overarching international brand guidelines, but also gave Novotel Auckland its own unique character. A full, ‘insta re-set’ and social strategy was developed and from here the content calendar was framed up using conversational lead planning.
A bespoke ‘Buffet Breakfast’ campaign to drive traffic into the THIRTEEN50 Bistro and Bar at Novotel Auckland Airport was developed. After testing a couple of different offers - this was the clear winner. With a staggering 135 bookings in one month alone, this exceeded expectations. This demonstrated the powerful impact of a targeted and strategic social approach. It not only boosted reservation numbers, but also allowed the Novotel team to connect with valued customers in a more personalised and engaging manner.