Supervolcanic Trail Network

Working with the Love Taupo team it became clear that there was an opportunity to develop a regional positioning for the overarching biking ‘network’ in the region. Exploring the unique geo-thermal environment helped develop the ‘Supervolvano’ angle - and then see if it could be made more, friendly, engaging and down to earth which helped shape The Supervolcanic Trail Network brand.

• The campaign achieved over 1.36M unique viewers to the site

• 2.48M video plays

• Over 19,000 new prospects delivered to tourism operators directly in market
  

Creative solution included: Brand Strategy | Brand Identity | Brand Guidelines | integrated social |Digital | CTV | Website Design | Trail signage | Social Templates | Livery

Agency: Sugar & Partners

Brand Strategy: Jeremy Johnston

Director & Editor: Paul Taylor

Creative Direction & Art Direction: Mel Matthews

Photography & Drone: Ricky & Amy Robinson